Market research

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Volume and dynamics, market share of the client company, consumer segments. 2. Research of search demand. Level of formed and unformed demand. 3. Competitor research. How other companies in the industry conduct Internet marketing. 4. Audit of the client's current marketing. Before starting work on the site, we need to understand what we have, what problems and positive aspects there are. Stage 3. Marketing development ★ The third and final step to understanding the business goals that the site can serve. At this stage, marketers research the target audience, work through their objections, build a customer journey, determine positioning and USP . Text prototype. This is the result that is obtained at the end of the marketing research stage. The text prototype describes what tasks the site should solve, what sections it should consist of, what should be on it and vice versa.


How much does research and marketing work cost? Email List SPECIALIST COST OF WORK COST OF AN HOUR TIME Project Manager 60,000 ₽ 3000 ₽ 20 o'clock Business analyst 350,000 ₽ 5000 ₽ 70 hours Internet marketer 75,000 RUR 1500 ₽ 50 hours SEO specialist 60,000 ₽ 2000 ₽ 30 hours What project is the watch designed for? The breakdown of specialist hours that we provide in the article is standard for projects in Completo. Usually these are large orders - sites with 10 or more unique pages (home, about the company, catalog, product card, contacts and others). However, developing a landing page would have taken much less time and would have cost 300 thousand rubles. Where do the specialist rates come from? The prices of specialists in the article are market prices, multiplied by 5. If you order a website from an agency, you will encounter approximately this coefficient - it provides companies with profitability. Don't agencies have a fixed price per hour?

   


Yes, but we do not sell individual watches. However, we consider it necessary to show the internal kitchen - what makes up the final price. Is it possible somehow without this? Not everyone understands why spend money on research and development of a website from a marketing point of view. But if you skip these steps, there is a high risk of wasting money on functionality that will not bring in orders. We had a client for whom a web studio made a 3D tour of production facilities for 300 thousand. We set up end-to-end analytics and saw that no one was using the functionality.